Listening to your Family

Listening to your Family

What seems unique to one person can seem very normal to another.  I had what some would consider a very unique experience growing up.  My family was in the funeral business and for the first ten years my life my family and I lived above the funeral home.   You heard that right; we lived above the funeral home.  


Here’s what that meant for my little brother and me growing up in that environment.  It meant that right away you learn a lot about compassion and grief and the value of life because while other kids your age were watching cartoons and playing with their toys* we were exposed to families who had just lost something very precious.


If that seem like a complaint, it’s not.   It was a blessing.  Because it taught me the most important lessons in the world and those are the value of listening and the importance of making someone feel heard.  It’s the reason I stay up late answering your questions.  It’s the reason why we constantly are trying to improve our products and delivery.  It’s the reason why with every compliment I beam, and with every critique I lose a night’s sleep.  It’s why we continue to strive to do better.


I’m really proud of the community and the family we’re building at Azuna.  The over 10,000 strong customers who have purchased our product in our first year are part of that family.  So I’m writing today because I want you to know.  I’m listening.  We’re listening.


We heard you when you told us that we need to provide an option for bigger rooms, so this week we introduced an 8oz All Natural Scent Gel for rooms up to 800 SF.  This product is perfect for basements, boats, RV’s, or any other large areas.  Another great use for the 8 oz. puck is to put it in your air vent to maximize the amount of clean air in your home.  Simply remove the cover on your air vent, put the 8 oz. puck just inside the vent, close the vent, and then enjoy clean air for the next 60-90 days until you need to refill.  


We heard you when you said that you wanted us to develop a product that can be applied to especially smelly surfaces such as sneakers, camping equipment, and gym bags so we created the Azuna 8 oz All Natural Spray.  As a bonus the spray is also great at cleaning surfaces like countertops.  


And we’re going to continue to listen.  We’re going to continue to develop the new products that you ask for.  And we’re going to continue to make those products completely natural, with no harsh chemicals, and that work better than anything else on the market.  We’re going to make you proud to be part of the Azuna family.  I promise.


In summation, thank you, thank you, thank you!!!  I really can’t say it enough.  90% of all businesses fail within the first year and we are here and thriving because of your support.  Not only your purchases, but your willingness to tell your friends and be great ambassadors.  So keep the feedback coming, the good, the bad, and the new ideas.  Wherever we can improve we will.  From our family to yours, a million thanks!


*We still had plenty of toys growing up.  And we watched our share of cartoons as well.  Except we had to watch it on the very lowest volume because there was always a wake going on downstairs.  To this day I can hear someone’s conversation in a restaurant two tables away!  Just another way growing up in a funeral home made me a great listener ☺