Azuna Blog
The Whole Home Kit, Solving the Affordability Riddle
Let’s review. Incredible product that can eliminate even your toughest smells? Check. Manufactured in the USA? Check. Ethically sourced, manufactured, and shipped? Check. Affordable? Let’s do the math on that one. When we started this business, it was the affordability riddle that kept me up at night. Sure, I know firsthand the power of Azuna, but could we make it affordable for nearly every consumer? I mean, $15 for one puck? That’s expensive right? Or is it? And even if it’s not, can we do better? So I sharpened my pencil and evaluated the product, trying best as I could to put myself in a potential new customer’s position. First, I purchased every mega-brand chemical based air freshener on the...
Read MoreThe Day it became AZUNA
It solved the funk in my basement! It slayed the stench of my sons gym bag! I was convinced. Now, all of a sudden in the matter of a couple of months I went from a guy who thought the only essential oil was Olive, to beginning to develop an expertise in the properties of different essential oils and what they can do. So I called up Keith and I convinced him to let me market their new, yet to be named, product. Keith and his brother Ryan run a family business out of Buffalo, NY (Go Bills!) which is where we all live. It’s a contract packaging company with a state of the art 140,000 SF manufacturing facility. So...
Read MoreAzuna: The Very, Very Beginning
Let me paint the picture for you. Here I am a 43 year old, recently divorced, single father in a newly rented house and right after my kids and I moved in we noticed a mildew smell coming out of my basement that could choke a donkey. I was already feeling pretty low due to the divorce, and now I had an actual fog surrounding me. Then, destiny knocked. Literally! Most people probably discover their destiny by looking into the eyes of their soulmate, or staring at a beautiful sunset, or maybe even in a dream. But not me. For me it turns out, destiny was my friend Keith who was came over to see how I was doing. He...
Read More