How a Buffalo-based startup Azuna grew monthly revenue from $12k to $200k

How a Buffalo-based startup Azuna grew monthly revenue from $12k to $200k

Scott Dancy’s startup company, Azuna, started with a broken washing machine and reeking wet clothing.

The Buffalo native’s friend, Keith Green, gave him a prototype of a product that uses tea tree gel to remove mold, mildew and bacteria from the environment.

“I was like, ‘OK, sure,' ” Dancy said of his initial dismissiveness. “Within an hour the smell was gone and I was like holy (cow), this actually works.”

Solving a simple problem is the way many startup companies get started. But Dancy and Green aren’t ordinary friends.

Dancy is a longtime entrepreneur who has founded and led several staffing agencies, and he is also a board member and vice president at oil and gas investment firm APX Energy. Green and Ryan Plesh run a sizable contract manufacturing firm on Northland Avenue. 


Azuna's Best Sellers


Azuna Gets Harsh Chemicals Out Of Your House (and Your Life)

Here are a few of the many harsh chemical-laden products that Azuna replaces. Naturally.

Air Freshener Spray



Car Air Freshener

Dryer Sheets

Fabric Softener

You may not know this but some of the biggest sources of indoor air pollution are the very products that you use to freshen your home, your clothes and your cars. When used, these products release phthalates and other heavy, unnatural chemicals into your air. That's why, according to the EPA, indoor air (where the average American spends 90% of their time) is 2-5 times more polluted than outdoor air.