How a Buffalo-based startup Azuna grew monthly revenue from $12k to $200k

How a Buffalo-based startup Azuna grew monthly revenue from $12k to $200k

Scott Dancy’s startup company, Azuna, started with a broken washing machine and reeking wet clothing.

The Buffalo native’s friend, Keith Green, gave him a prototype of a product that uses tea tree gel to remove mold, mildew and bacteria from the environment.

“I was like, ‘OK, sure,' ” Dancy said of his initial dismissiveness. “Within an hour the smell was gone and I was like holy (cow), this actually works.”

Solving a simple problem is the way many startup companies get started. But Dancy and Green aren’t ordinary friends.

Dancy is a longtime entrepreneur who has founded and led several staffing agencies, and he is also a board member and vice president at oil and gas investment firm APX Energy. Green and Ryan Plesh run a sizable contract manufacturing firm on Northland Avenue. 

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