Introducing Sage and Spirit: Inspired by Inclusion.
Since Azuna’s launch in 2019, we’ve focused on two core principles: creating exceptional products and fostering strong community connections. Over the past six years, we’ve built valuable partnerships with professional sports teams, championship athletic departments, and national brands.
That’s why we’re excited to announce one of our most meaningful collaborations to date: a partnership with Special Olympics New York.
We teamed up with Special Olympics New York to develop “Sage and Spirit: Inspired by Inclusion.” As the newest addition to our odor-eliminating gel line, this launch is about more than just a new product—it’s a celebration of how these athletes helped shape every aspect of the product, from concept to completion.
5 products
Our Athletes
When we partnered with Special Olympics New York to develop “Sage and Spirit: Inspired by Inclusion,” we didn’t just work with an organization. We collaborated closely with four remarkable athletes: Angelo Sanetick, Ethan Spino, Dana Oliver, and Julia Harris.
They brought their perspectives and talents to every meeting, and now, we’d like to share those with you. You’ll find each athlete’s story below—their passions, achievements, and what they enjoyed most about working with Azuna.
Angelo Sanetick
Angelo has earned more than 40 medals across seven different sports and proudly represented his team at the 2022 USA Games for basketball.
What sports do you play?
I play both Unified and traditional Special Olympics NY sports. For Unified I play bocce, bowling, basketball,flag football and esports. For traditional Special Olympics NY sports I play floor ball, swimming, track, softball, bowling, and basketball.
How long have you been with Special Olympics NY?
7 years
What is your favorite part about being an athlete?
I love to cheer on my teammates and share my spirit of inclusion with everyone. I always give high fives to everyone on my team and even the team I'm competing with.
What has been your favorite part of the process of working with Azuna?
My favorite part was picking out the scent!
Dana Oliver
Dana thrives on competition and has dedicated an incredible 30+ years to Special Olympics NY.
What sports do you play?
I compete in swimming, soccer, softball, floor ball, basketball, and bowling.
How long have you been with Special Olympics NY?
30+ years. Since I was 8 years old.
What is your favorite part about being an athlete?
I love being a Special Olympics NY athlete. I have a competitive spirit and I enjoy being with my friends, being part of a team, and traveling. Special Olympics embodies the spirit of inclusion, friendship, and good sportsmanship.
What has been your favorite part of the process of working with Azuna?
My favorite part has been being a part of the design team. It was great to see my drawing on the product! (and the Sabres game!!!)
Julia Harris
Julia does a lot—and she excels in it all. She’s earned both gold and silver medals at the Special Olympics New York State Games, serves on the Special Olympics New York Athlete Leadership Council, and founded inspirational speaking organization License 2 Smile, through which she’s delivered her messages to more than 15,000 people.
What sports do you play?
I compete in swimming and Unified Bocce.
How long have you been with Special Olympics NY?
I have been a Special Olympics Athlete for 11 years.
What is your favorite part about being an athlete?
My favorite part about being a Special Olympics athlete is being able to compete to the best of my ability with true athletic spirit alongside many friends.
What has been your favorite part of the process of working with Azuna?
I have loved working with the Azuna team in every part of this project from designing the packaging, picking the scent and name. Everyone has been so nice and has taught us so much. Azuna has made all of us feel included with our ideas and opinions. What a great example of the Inclusion Revolution. Thanks Azuna!!
Ethan Spino
Royalty in our midst: Ethan Spino’s commitment to dedication and leadership earned him the title of reigning Polar Plunge Royalty for the past two years. His fundraising efforts also secured him a well-deserved scholarship.
What sports do you play?
I play basketball, bocce, floor ball, and bowling.
How long have you been with Special Olympics NY?
3 years
What is your favorite part about being an athlete?
I love that I have been able to make friends that enjoy the same things I do.
What has been your favorite part of the process of working with Azuna?
It has all been so amazing. I love to learn about new things, how they work, and how they're designed. It was so fun going through all the steps. My favorite was drawing for the pouch and seeing how they were filled at the plant.
Gold standard collaboration.
From the fragrance to the packaging design and marketing, every detail was crafted with the input and visions of four of Special Olympics New York's athletes—the gel pouch packages even feature their original artwork. The athletes and their families also visited our headquarters, participated in product launch discussions, and toured our manufacturing facility to see their ideas come to life.
Making an impact that matters.
Our partnership goes beyond creating a great product—it's about creating a tangible, positive impact. A portion of every Sage and Spirit purchase directly supports Special Olympics New York, funding programs and providing opportunities for these athletes.
Azuna is incredibly proud to have provided a platform for their talents and creativity while they created something truly their own. This collaboration reflects our belief that exceptional products and strong community support can—and should—always be partners, too.
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