Bench the stench.
Tough odors don’t stand a chance against Top Shelf, our naturally powerful odor-eliminating gel that works at the source. Inspired by legendary Buffalo broadcaster Rick Jeanneret and his iconic “top shelf” goal call, this gel brings that greatness indoors.
Living room, bedroom, or wherever odors tend to linger, Top Shelf delivers long-lasting freshness with soft notes of sweet vanilla.
7 products
A breath of fresh air
Naturally Effective
Pure tea tree oil eliminates odors from mold, mildew, bacteria, and other microbes.
No Phthalates or Parabens
Manufactured without heavy fragrances or harsh chemicals.
Effortless
Just fill, set, and enjoy.
Eco-Conscious
Reusable pods and refill pouches minimize single-use waste.
Vegan and Cruelty-Free
Never tested on animals.
Lower Cost-Per-Use
No filters, plug-ins, or expensive technology.
Naturally Effective
Pure tea tree oil eliminates odors from mold, mildew, bacteria, and other microbes.
No Phthalates or Parabens
Manufactured without heavy fragrances or harsh chemicals.
Effortless
Just fill, set, and enjoy.
Eco-Conscious
Reusable pods and refill pouches minimize single-use waste.
Vegan and Cruelty-Free
Never tested on animals.
Lower Cost-Per-Use
No filters, plug-ins, or expensive technology.
Where Mama hides the cookies.
And Azuna hides the odors.
Rick Jeanneret’s iconic call—“Top shelf, where Mama hides the cookies!”—didn’t just describe a goal. It became part of Buffalo sports lore.
We couldn’t think of a more fitting tribute than our sweetly-scented Top Shelf Gel: a tea tree oil-based odor eliminator and air freshener with just the right hint of warm vanilla to evoke the classic sweetness of a sugar cookie. Because whether it’s a game-winning shot or a fight against stubborn odors, the best place to go is right to the top.
An official partner of the Buffalo Sabres.
For two years and counting, we’ve stood shoulder to shoulder with the Buffalo Sabres—not just on the screen, but in the community. From in-game banners to exclusive behind-the-scenes content, our partnership is full of unforgettable moments.
But it goes deeper than the spotlight. Together, we’ve supported local charities, donated seats to events like Disney on Ice, and backed Sabres wellness initiatives to give back to the city we love. Proud of our Buffalo roots? You bet your beef on weck we are.
Don't take our word for it. (Take theirs.)
What’s that smell? We’ll never tell.
(That’s kind of the whole gimmick.)
But you can catch a whiff of our “What’s That Smell?” video series featuring the Buffalo Sabres right here.
What makes Azuna different?
Azuna is safe for everyday use around pets and children when used as directed.
We’re proudly made in Buffalo, New York.
We don’t mask odors—we eliminate them at their source.
Reusable pods and refill pouches reduce plastic waste.
Our formula is rooted in the natural power of pure tea tree oil.
Just fill, enjoy—and know that we’ll never make you download an app.
More to Discover
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Fight the funk!
Learn MoreNot sure where to start? Learn how Azuna makes your air smell like air again!
